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Social Team

Shpakov Kostya

Social Network Research for the Service

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Feature #1

Save context in comments

It will be useful to show the post when you open the comments. The user will remain in the context. In order not to take up much space, you can leave only the text of the post, without content.

I can support my hypothesis with one of Jakob Nielsen’s heuristics.

Heuristic 6: Recognition rather than recall

Nielsen Norman Group

Feature #2

Quick access to write a comment

Two elements (icon and link) do the same thing — they open the comment. I suggest opening the comments page and keyboard immediately after tapping the comment icon.

BandLab users often use emojis, so popular reactions can sit directly above the keyboard.

Feature #3

Quick adding a post

While reading the feed, starting a new post requires scrolling back to the top. In Trending there is no entry point at all.

A persistent create-post action in the header keeps publishing one tap away.

Feed with create post action in the header

Feature #4

Improvement of paid content

Make the content type visible and reduce the emphasis on likes and comments, which may be lower than on public posts.

A clear subscription price and benefit-led copy explain that listeners support the artist and unlock additional content.

Feature #5

Polls

Interactive posts such as polls, quizzes and questions provide a break from the feed’s usual content and create more reasons to participate.

Interactive platform features foster engagement

Research

Existing solutions

Facebook

Instagram

Twitter

Bandcamp

Drooble

Soundcloud

Social media

Musical services

Social media

Post media content, announce events, talk about personal life

InstagramTwitterFacebookYoutube

Music listening services

Find references, get inspired.

SpotifyApple MusicDeezerTidalBandcampSoundcloudJamendo

Music production software

Make music, make collaborations.

AbletonFL StudioSteinberg CubaseCakewalk by BandLabPreSonus Studio OneReaper

Music distribution services

Post music for sale. Track statistics on your music. As an additional service, order mastering and mixing.

TunecoreDitto MusicCD BabyOneRPMDistrokidUnited MastersBandcamp

Redesign

The task of making a redesign without statistics and specific goals is abstract, such a formulation is not enough to complete the task. To concretize the goals of the redesign, I put forward area I want to worked on - brand recognition.

Obviously solution cannot be 100% correct without user testing. And in order to more accurately formulate hypotheses, it is necessary to dive into existing statistics on the product and business goal.

User profile

More media and interaction with listeners

It is interesting for the audience not only to listen and read the performer, but also to look at him. This can be solved with dynamic images in the profile header.

Interaction with listeners can be launched through streams, on which the artist writes music in the studio. Live broadcasts for a large audience will most likely take place on Instagram, but streaming music creation and collaboration are more interesting for musicians, and BandLab can become such a platform.

Polls also fit here.

GIF-animation

Using animation makes the page unique and unlike other performers

But the introduction of GIF-animation should be carried out carefully. Tests conducted by Nielsen Norman Group showed that people are more positive about Emails without GIFs. But the article specifically emphasizes that “However, not all animated GIFs are inherently bad.

Some more conservative and meaningful animated GIFs can still be effective and welcomed by users.” An alternative option would be to add covers as images, without animation.

Source: Nielsen Norman Group

Also I've made a part in BandLab Studio

It's really fun

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